How much traffic do AI Overviews drive? How much awareness do they create for your brand? And how can you track that over time? These questions aren’t easy to answer—especially since Google keeps AI Overview data under lock and key. But, if you keep reading, you might just find out… Ahrefs Web Analytics, our GA4 alternative. The source…
Most advice on ranking in AI Overviews is speculative, so we’ve analyzed millions of AI Overview responses, reviewed third-party research, and studied Google’s guidance to find out what actually works. Our own study shows that AI Overviews have caused click-through rate drops of 34.5%, with new research from Seer Interactive reporting drops as high as…
We recently launched our new AI detector. For almost any webpage, you can analyze the likelihood that AI was used to create it, highlight AI-generated sections of text, and even identify the specific AI models used to create the text. There are tons of AI detectors available. And, while ours is the only one that can…
Branding wasn’t something SEOs traditionally thought much about. The real wins were in non-branded keywords, where the traffic and conversions lived. However, that changed when Google and OpenAI turned most of these queries into zero-click searches. For the remaining queries, search platforms directly reward authoritative and popular brands, so branding can no longer be ignored…
SEO is a playground for creative, scrappy problem-solvers. But today, it’s often reduced to a formula: plug keywords into an AI tool. Run a cookie-cutter checklist to create content. Build links. Hope traffic rolls in. That used to work. But with AI-powered search on the rise, the era of SEOs as technicians is fading, and the…
