My Exact 7-Step Framework for Brand SEO (With Templates)

My Exact 7-Step Framework for Brand SEO (With Templates)

Branding wasn’t something SEOs traditionally thought much about. The real wins were in non-branded keywords, where the traffic and conversions lived.  However, that changed when Google and OpenAI turned most of these queries into zero-click searches. For the remaining queries, search platforms directly reward authoritative and popular brands, so branding can no longer be ignored…

We Spent >$1 Million Sponsoring Creators. Here’s What We Learned About B2B Influencer Marketing

We Spent >$1 Million Sponsoring Creators. Here’s What We Learned About B2B Influencer Marketing

We’ve spent over one million dollars and sponsored hundreds of creators, educators, and influencers, even including big names like Linus Tech Tips and Lenny Rachitsky: All of this work is done by our tireless Partnerships Manager, Igor Gorbenko. I spoke to him to extract everything he learned about partnerships. sponsored podcasts, we spent $14,000 on…