General Marketing

  • Vibe Coding for Marketers: A Beginner’s Guide

    You’ve heard “learn to build”, “ship your own tools”, “automate your busywork”, but nobody explains where to start. Canva made this painfully clear: they gave 5,000 employees a full week to explore AI, and most couldn’t figure out how to start. No surprise there, most vibe-coding tools expect you to manage files, wrangle a terminal, and…

  • The 8 Best AI Detectors, Tested and Compared

    We recently launched our new AI detector. For almost any webpage, you can analyze the likelihood that AI was used to create it, highlight AI-generated sections of text, and even identify the specific AI models used to create the text. There are tons of AI detectors available. And, while ours is the only one that can…

  • My Exact 7-Step Framework for Brand SEO (With Templates)

    Branding wasn’t something SEOs traditionally thought much about. The real wins were in non-branded keywords, where the traffic and conversions lived.  However, that changed when Google and OpenAI turned most of these queries into zero-click searches. For the remaining queries, search platforms directly reward authoritative and popular brands, so branding can no longer be ignored…

  • Good SEO Plus Lazy Marketing Won’t Cut It Anymore

    SEO is a playground for creative, scrappy problem-solvers. But today, it’s often reduced to a formula: plug keywords into an AI tool. Run a cookie-cutter checklist to create content. Build links. Hope traffic rolls in.  That used to work. But with AI-powered search on the rise, the era of SEOs as technicians is fading, and the…